What is a product configurator? How to create it?

The product configurator is a tool that allows the customization of products, by any customer or prospect. The product configurator is beneficial and brings added value to companies, due to its great ergonomic design and development work, as well as its strong generation of qualified leads.

The product configurator, an essential tool to better meet the needs of users


What is a product configurator?

The product configurator is a tool that allows any customer or prospect to customize products. Thanks to this configurator, your customer has the opportunity to choose the color, size, shape or any other characteristics of your product in order to better project himself in his choice or purchase. Although a bit complex, the product configurator is beneficial and brings added value to companies, due to its great ergonomic design and development work, as well as its strong generation of qualified leads. Its construction follows a process common to all sectors: a live preview, a succession of steps, an order summary, etc. At the end of the process, your customer has a 100% customized product, ready to generate a quote. 

The benefits and advantages of a product configurator

The product configurator offers many advantages. Indeed, the customization of its products is a real added value. Allowing this product customization inevitably leads to a customization of the user experience. 

The configurator also allows the satisfaction and loyalty of the customer who designs the products he wants, to his taste and is sure of the final product he will receive, which avoids returns and refunds in case the article is not suitable. Thus, a satisfied customer is a returning customer. This customer has every reason to be loyal. 

The product configurator allows several aspects: 

  • The autonomy of the customer, who is at the center of the platform.
  • The personalization of the product in a playful way, which allows one to better project oneself and to present all the possible combinations of the product. 
  • The visualization and manipulation of the product in 2D or 3D.
  • The logic of an integrated path, which allows the customer to go through all the steps, from the type of product to the color and finish.
  • Generation of accurate and detailed quotes, with all selected information.
  • Generate qualified leads and contacts, because the customer knows what he wants and how. 
  • Increase the conversion and sales rate by allowing the customer to contribute to the task. You also increase their satisfaction and loyalty.
  • Stay ahead of the competition by offering unique features.
  • Develop your brand image by presenting an innovative company, which progresses. 


How to create an effective product configurator? 

To create a good product configurator, you need to :

  • Start by defining a precise scope and domain
  • Simplify the system, do not make it too complex with unnecessary elements that could make the configurator unusable. 
  • Create a clear and understandable interface for the user by dividing the processes into different steps.
  • Provide a lead generation mechanism, asking for the users' contact information in order to contact them again after using the configurator that was not successful. 

Thus, in order to create a product configurator that meets all your expectations, we can propose the development of a custom configurator, which could meet your needs. For example, we have developed a product configurator for Tryba to facilitate the customization of their products (doors, windows, etc.). The configurator is an efficient solution very much used nowadays, which adapts to the needs of your personas and meets your business logic. 


Optimize your product configurator

In order to prevent customers from abandoning their shopping cart and buying their personalized product with certainty, you need to make sure that your product configurator is easy to use, understand and that your products are well detailed. To do this, pay attention to: 

  • Time, number of clicks and steps required for customers to configure a product and complete the purchase process.
  • The number of options the product configurator allows customers to choose from and the quality of the visuals and textures used to represent the product.
  • The degree of clarity and understanding of the instructions for using the product configurator, the extent to which the process clearly indicates which options have been selected and which still need to be selected.

In order to have the best product configurator for your needs, there are a few things to consider, such as the choice of technology that will help you achieve your business goals and meet your customers' needs. 


If you wish to evolve and automate your sales processes with a custom product configurator, do not hesitate to contact us!


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