Digital Marketing Performance

At Ylly, we are committed to providing comprehensive support in the field of Digital Marketing. We support our customers in the various levers of Digital Marketing, while applying our value- and performance-driven methodology. We are determined to ensure that every action we take translates into concrete, measurable results.

Thanks to our focus on performance measurement and the implementation of continuous improvement loops, we aim to create a lasting positive impact on our customers' business, providing them with solutions that truly contribute to their long-term growth and success.

Would you like to find out more about our expertise in Performance Digital Marketing?

Lead Gen and Inbound Marketing

We are firmly committed to supporting our customers and partners in the development of their businesses by adopting innovative approaches to Digital Marketing, notably Lead Generation and Inbound Marketing.

Conceptualized by Hubspot, inbound marketing consists in attracting qualified prospects by engaging them progressively, from their first anonymous visits to your website, ultimately converting them into fervent ambassadors of your brand.

This method relies on creating relevant, engaging content, optimizing communication channels and personalizing interactions, with the aim of building lasting relationships with your audience and fostering organic, sustainable growth for your business. By combining the power of lead generation and inbound marketing, we help our customers establish a strong online presence and develop a loyal customer base, ready to propel their business to new heights of success.

Our digital marketing expertise

Webmastering

Our expertise enables us to develop effective campaigns to maximize engagement and interaction with your audience, whatever the acquisition lever.

Consulting and Performance

Our performance offering includes in-depth data analysis using tools such as Google Analytics. We use these insights to optimize your website, improve traffic acquisition and track key KPIs to assess the digital performance of your campaigns. With a precise understanding of these metrics, we can make ongoing adjustments to maximize results.

Digital strategy

When it comes to digital strategy, we implement innovative tactics to strengthen your online presence. This includes developing a strong brand image, creating engaging content and implementing effective marketing campaigns, both on search engines and social networks.

Our areas of intervention

Acquisition campaigns

Campaign management to build awareness, generate leads and have a real impact on our clients' business.
SEO audits (technical and semantic):

Identification of high-volume keywords, prioritization of technical and semantic optimization avenues and natural referencing improvements.
SEO (Search Engine Optimization) support

Search engine optimization, creation of quality backlinks and improvement of on-page and off-page SEO performance.
SEA (Search Engine Ads) support

Search engine campaign management, ad optimization and keyword management to optimize our customers' results.
SMA (Social Media Ads) support

Campaign management on platforms such as Linkedin Ads, Meta Business Manager, Pinterest Ads, TikTok Ads and others.
Analytical monitoring and dashboarding

Performance analysis, dashboard creation, campaign evaluation and optimization of growth levers.
E-mailing and Newsletters

Manage emailing and newsletter campaigns to maintain contact with subscribers and generate opportunities.

Google Analytics

Google's statistical tool for analysing website audiences.

Matomo Analytics

Open-source web statistics tool, focused on data confidentiality.

AT Internet (Piano Analytics)

Advanced web data analysis tool to optimize companies' digital performance.

Looker Studio

Google's platform for creating interactive reports and dashboards, integrated with various data services.

Supermetrics

Marketing data collection tool, centralizing information in spreadsheets or visualization tools.

Google Search Console

Tool providing data for better indexing, optimisation and visibility of the site on search engines

Semrush

Semrush also offers you the possibility to analyse the strategy of your competitors. It gives you access to your competitors' rankings on specific keywords.

Oncrawl

OnCrawl is a powerful SEO tool that allows you to manage and optimise the search engine visibility strategy of e-commerce sites, media, blogs or applications.

Google Page Speed

PageSpeed Insights is a free tool from Google to measure the performance of a web page, i.e. its loading time on both a computer and a mobile device.

Google Ads

Google Ads is a product you can use to promote your business, facilitate the sale of products and services, build brand awareness and increase traffic to your website.

Bing Ads

Microsoft's advertising platform for managing and optimizing campaigns on the Bing search network.

Linkedin ads

It is simply the advertising platform of the social network Linkedin

Meta Business Manager

Management tool for administering pages, advertising accounts and campaigns on Facebook and Instagram.

Pinterest Ads

Platform for creating and managing advertising campaigns on Pinterest, targeting specific audiences.

TikTok Ads

Advertising platform to launch interactive campaigns on TikTok, targeting a young audience.

Hubspot

Hubspot helps to improve the effectiveness of online marketing campaigns, in particular through the personalisation of site content according to visitors and by improving the acquisition of new leads or prospects.

Mailchimp

Mailchimp is a marketing automation platform that helps you share advertising and email campaigns with customers

Brevo

Multichannel marketing platform (formerly Sendinblue) offering tools for email, SMS, chat and marketing automation.

Let's talk about your project

Do you want to accelerate your digital transformation? Do you have a project that combines user experience,
technological issues, SEO and business issues? Do you want a trusted partner?
Do you want to speak to experts?

Do not hesitate to tell us more.

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