We implement a design approach where the needs, expectations and specific characteristics of end users are taken into account at each stage of the process.
This is to ensure ownership by the target and therefore the success of the project.
This approach allows the interface to be adapted to the user rather than imposing a mode of use. For this, knowledge of users is essential.
But it is not enough to imagine how the user behaves, it is essential to include it at the start of the process of creating or improving the project, by formalizing their expectations and difficulties.
Our goal is to design interfaces that can be used with maximum comfort, safety and efficiency by as many people as possible.